Built from the Inside of Broadcast
World of Idea was founded by a television executive who spent over two decades inside the organizations he now advises. Every recommendation comes from lived experience, not theory.
A Consulting Firm Born Inside Television
World of Idea was founded by Willian Corrêa, a broadcast executive with more than 20 years of hands-on experience leading television stations and newsrooms across Africa, Brazil, and the United States. Unlike traditional consulting firms, World of Idea does not advise from the outside. Every engagement is led by someone who has sat in the director’s chair, managed editorial crises, rebuilt newsrooms, and navigated the complex realities of running a broadcast organization.
The company was created to address a gap in the media consulting market: the absence of advisors who truly understand the operational, editorial, and cultural dynamics of television in Portuguese-speaking Africa and Latin America. Most international consulting firms bring frameworks designed for Western markets. World of Idea brings frameworks built from the inside of the markets it serves.
Based in Boca Raton, Florida, World of Idea works with television station owners, boards of directors, and executive teams who are serious about transformation — whether that means rebuilding a newsroom, repositioning a brand, modernizing operations, or navigating a period of strategic change.
20+
Years of Broadcast Experience
3
Continents of Operation
5+
Television Stations Led
Mission, Vision & Values
Mission
To help television broadcasters in Portuguese-speaking Africa and beyond build stronger, more credible, and more competitive media organizations — through consulting grounded in real broadcast experience.
Vision
To be the leading media consulting partner for television broadcasters across Africa and Latin America, recognized for the depth of our expertise and the measurable impact of our work.
Values
Integrity in every engagement. Honesty about what works and what does not. Respect for the complexity of each organization. Commitment to results that last beyond the consulting engagement.
Markets We Serve
Our experience spans multiple continents and media markets. We understand the specific regulatory, cultural, and commercial dynamics of each region — and we bring that knowledge to every engagement.
Brazil
TV Cultura, TV Band
Angola
TV Zimbo
Mozambique
Regional Broadcasters
United States
Palm Beach, FL
Africa
Portuguese-speaking markets
Willian Corrêa
Broadcast Executive & Media Consultant
Willian Corrêa is a television executive and journalist with experience as Director of Journalism, Executive Director, and communications leader in major media organizations in Brazil, Africa, and the United States. He has led newsrooms, managed broadcast operations, developed content strategies, and worked with executive teams in complex media environments.
His work today focuses on helping media organizations grow, modernize, and operate with greater clarity and efficiency.
LinkedInProfessional Experience
Executive Director
TV Zimbo
Director of Journalism
TV Cultura
Executive Director
TV Zimbo
Director of Journalism
TV Band
Education
Master's degree in Communication
Universidade Metodista de SP · Brazil
Bachelor of Cinema
Palm Beach University · USA
Exercising Leadership: Foundational Principles
Harvard Business School · USA
Strategy Execution Certificate
Harvard Business School · USA
MBA in Marketing
Fundação Getulio Vargas · Brazil
MBA in Neuroscience & Marketing
PUCRS · Brazil
Bachelor's degree in Journalism
Centro Universitário de Belo Horizonte · Brazil