Professionals Shaped Inside Television
World of Idea brings together journalists, broadcast executives, marketing, technology and AI specialists, all with careers built inside real television broadcasters.
Willian Corrêa
Founder & CEO
Journalist and television executive with over 30 years of experience leading broadcasters and media companies in Brazil, Africa, Europe and the United States. Master in Communication, former Executive Director of TV Zimbo (Angola), former Journalism Director at TV Cultura (São Paulo) and former Journalism Director at TV Band Brasília. Founder of World of Idea, a broadcast consulting firm.
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Ethel Kacowicz
Director of Marketing & Communications
Graduated in Social Communication from PUC-MG (1984) and postgraduate in Marketing from Fundação Getúlio Vargas (1998). Digital Content Production Specialist certified by Rock Content University. Taught at PUC-MG from 1985 to 1990. Worked in advertising agencies as copywriter, creative director and planning professional. Co-founder of ETC Propaganda. Between 2010 and 2012, led the rebranding campaign for TV Zimbo (Angola).
Adriano Bernardes
Director of Technology & Infrastructure
IT professional with over 10 years of experience in infrastructure, networking and technical support in the broadcast and media industry. NDI Certified Professional and Dante Level 3 Certified. Specialist in AI automation, MAM systems, digital content transmission and AV over IP networks. Has been with Empresa Brasil de Comunicação (EBC) since 2013, serving as Streaming Supervisor, Digital Content Supervisor and Systems Infrastructure Supervisor.
Ricardo Taira
Director of Journalism
Journalist, screenwriter and author born in São Paulo. Worked at newspapers O Estado de São Paulo and Diário do Comércio before moving to television. Served as writer, editor, executive editor and journalism coordinator at virtually all major Brazilian open-broadcast networks: TV Globo, SBT, Record, Bandeirantes, Gazeta and Cultura. Was part of the team that launched CNN Brasil and currently works at SBT News. Was part of the Roda Viva editorial team. Co-author of "Jornalismo Ainda é Cultura" with Willian Corrêa.
Arlindo Boloto
Director of Business Development – Africa
Angolan, based in Luanda. Holds a degree in Commercial Management and Marketing from Universidade Gregório Semedo and a Master's in Governance and Public Management from Universidade Agostinho Neto, where he is also a PhD candidate in Social Sciences specializing in Social Communication. He has experience in commercial management, consulting and institutional communications, having worked at Semanário Agora, Informedia Comunicações and Instituto Sapiens. In 2024, he served as Advisor to the Pro-Rector for Cooperation and Extension at Universidade Agostinho Neto. At World of Idea, he leads new business prospecting and market development across the African continent.
Fábio Pannunzio
Director of Media & Artificial Intelligence
Brazilian journalist and author graduated in Social Communication from Cásper Líbero (SP). Started his career in 1981 at Rádio Jovem Pan and moved to television in 1984, working at the major Brazilian open-broadcast networks. Winner of the Prêmio Esso de Telejornalismo (2012) for the series "Desaparecidos". First Brazilian TV reporter admitted by FARC into their camps in the Colombian jungle. Currently reports for Jornal da Band and serves as substitute anchor at the network.